10cric not opening open url :u158.ccCommenting on the deal, Ashish Dikshit, Managing Director, ABFRL said: 鈥淓thnic wear is the largest segment in the Indian fashion apparel market. While ABFRL has built a diversified portfolio of brands across different segments, ethnic wear space is currently under-represented in our bouquet of offerings to consumers. The proposed acquisition is, therefore, a great strategic addition to our portfolio and gives us a strong footing in a segment that is growing in double digits. Jaypore is a brand with strong equity and with a differentiated offering of products based on Indian crafts. It provides a great platform for us to build a strong presence in the Ethnic segment and in accessories and home segment. This acquisition will further strengthen leadership position of ABFRL in the branded fashion space.鈥?
Apart from this, Aditya Birla Fashion and Retail is also acquiring TG Apparel & Decor Pvt Ltd.open url :u158.cc
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